Dubai Regalia Dubai RegaliaBrand Foundation Programme
Live Plan
Agile Brand-Build · Prepared for Ms Amal Al Thani

Building Dubai Regalia — from name to nation-ready brand

A transparent, sprint-based programme that takes Dubai Regalia from a founder's vision to a fully launched luxury brand — identity, bilingual website, discoverability, and a living social presence. Every two weeks you see real, reviewable progress.

Branding & Print Bilingual Website · SEO/AEO/GEO Google Business Profile Social Accounts Content Engine
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Programme Status

Kick-off & Discovery — Sprint 1

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DiscoverDefineDesignDeployGrow
How We Build Trust

Agile, transparent, reviewable

We work in two-week sprints. You are never left guessing — the plan is public, progress is visible, and you approve at every step.

2-Week Sprints

Work is planned in short cycles so value ships fast and priorities can flex with your feedback.

Sprint Reviews

Every two weeks you see a live demo of what was built — real deliverables, not status decks.

One Shared Board

This dashboard is the single source of truth — timeline, tasks, effort and status, always current.

You Approve

Nothing ships without your sign-off. Clear approval gates keep the brand true to your vision.

The Roadmap

14 weeks, 7 sprints, 6 workstreams

How the programme flows from discovery to launch and into an ongoing content engine.

Workstream
S1
Wk 1–2
S2
Wk 3–4
S3
Wk 5–6
S4
Wk 7–8
S5
Wk 9–10
S6
Wk 11–12
S7
Wk 13–14
Strategy Identity & Print Website EN/AR Google Business Social Accounts Content Engine
Sprint Plan

What happens, and when

The Six Workstreams

Every deliverable, every role

Each workstream is an epic with clear outputs, the specialists involved, and an effort estimate in person-days.

Effort Breakdown

Where the work goes

Estimated effort by workstream (person-days) for the foundation build. Ongoing content is a separate monthly engagement.

This Sprint · Board

Sprint 1 snapshot

A live view of the current sprint. Cards move left-to-right as work is completed.

Your Team

Eight specialists, one brand

Building a Brand From Scratch

Our five-phase playbook

The proven path we follow to turn a vision into a brand people trust and remember.

Key Milestones

The moments that matter

Next Step

Let's lock Sprint 1 and begin

The plan is ready. A discovery workshop kicks off the programme — from there, you'll see Dubai Regalia take shape every two weeks.

Dubai Regalia · Brand Foundation Programme Proposed plan · · Confidential